PACKERS vs. BEARS 🏈
Watch two of the oldest NFL rivals clash at Soldier Field in the NFC Wild Card round this Saturday at 7:30 PM ET.
Exclusively on Prime Video.
PACKERS vs. BEARS 🏈
Watch two of the oldest NFL rivals clash at Soldier Field in the NFC Wild Card round this Saturday at 7:30 PM ET.
Exclusively on Prime Video.
At @amazonwebservices re:Invent, our SVP of Devices & Services, @panospanay put his skills to the test in a game of "This or That" — trying to spot the difference between real photos and AI-generated images created by Amazon Nova.
Spoiler: It's harder than you think!
We've unveiled major AI innovations at re:Invent that are transforming how we create, work, and imagine. Amazon Nova's image generation capabilities showcase just how far generative AI has come.
.@primevideo's AI-powered Prime Insights elevate how fans experience the @nflonprime through advanced and proprietary AI models.
Innovative features like Defensive Alerts, Pocket Health, Coverage ID, Prime Targets, and more deliver real-time insights to help make smarter football fans.
TNF Analytics Expert Sam Schwartzstein explains how Prime Video's AI models take fans inside the game. Catch them live this Black Friday as the Eagles host the Bears, with coverage beginning at 1:30 p.m. ET. ⬇️
Amazon is investing up to $50 billion to advance U.S. government AI and supercomputing capabilities.
What once took weeks now takes hours. Nearly 1.3 gigawatts of AI and high-performance computing capabilities will transform critical U.S. missions, from cybersecurity to energy research.
Learn more about this landmark initiative. ⬇️
📚The Amazon Editors' Best Books of 2025 are here!
After spending thousands of hours reading new books from numerous genres and sharing monthly selections all year, Amazon Editors have revealed their top choices for 2025. Featuring titles across popular categories including biography, fiction, history, mystery, and romantasy - there's something for every reader.
See the full list: 📚➡️https://amzn.to/4p4c7uG
Exciting news for @BMW drivers! 🚙✨ Your car is going to get a lot smarter.
Amazon's next-gen Alexa Custom Assistant is hitting the road with BMW Group. Think of it as your personal sidekick, powered by Alexa+ technology, including 70+ specialized AI models on @amazonwebservices.
What does that mean? With a customized voice assistant, you can have natural conversations with your car, make complex requests, and get personalized help - all while keeping your eyes on the road. 🎯
Grocery shopping reimagined: A @WholeFoods Market store that lets you shop organic favorites and Amazon grocery essentials in one location. If you can’t find your go-to pasta brand in the grocery aisle, Amazon is there to help get it for you, without even having to leave the store.
Scan, shop, and pick up in minutes – the future of grocery shopping is just beginning in Plymouth Meeting, PA. 🛒📱⬇️
Today's the day! The NBA is on @primevideo 🏀🔥
Celtics vs. Knicks 7 PM ET | Timberwolves vs. Lakers 10 PM ET
We exceeded our upskilling goal by 700%. Now we're setting an even bigger one: Future Ready 2030 will prepare 50 million people for the future of work through $2.5B in education and training programs.
Because opportunity should be accessible to everyone.
🏀 Step inside our massive new NBA on @primevideo studio! With 13,000 square feet, two floors, and a regulation half-court, we're bringing you closer to the game than ever before.
Our new @nbaonprime studio is loaded with tech, with over 2,300 LED screens and 22 cameras running in real-time.
From pregame analysis to postgame breakdowns, we're creating an immersive "NBA House" experience for fans.
Final hours to score big savings during Prime Big Deal Days 🚨 Save up to 40% off until midnight PT: amzlink.to/az03daK1Q1LRY
Prime Big Deal Days is here with savings up to 40% off 🔥 Save on Sony, Bose, Amazon Devices, and more: amazon.visitlink.me/YV7tt2
Prime Big Deal Days is back October 7-8 with deals up to 40% off, you don’t want to miss it ✨
instagram.com/p/DPeSLuYDQmP/
Prep your wish list now: amazon.visitlink.me/UaNZIq
A legacy 63 years in the making. Happy Bond Day!
Stream the Bond collection on @primevideo 🤩
What does Amazon Founder & Executive Chair Jeff Bezos predict that AI’s biggest impact will be?
He tells Italian Tech Week the scope of AI's ability to raise productivity and quality across every industry will be its biggest effect. “It will impact every company in the world,” he says. "By every company, I mean every company."
🔊 Introducing the next generation of AI-powered Echo devices, purpose-built for Alexa+. With custom AZ silicon and our Omnisense sensor fusion platform, these are the most advanced Echo devices ever. And, they come with Alexa+ right out of the box.
🌟 Introducing the all-new Kindle Scribe lineup. Thinner, lighter, and faster with new productivity features, including an AI-powered notebook which allows you to naturally search across notebooks and quickly get insights.
With Alexa+ on Fire TV, find your next watch fast. Mention shows you loved for personalized recommendations. Share who's watching for family suggestions. In the mood for something funny? Get tailored options.
Best part—Alexa+ doesn't just tell you where to watch, it takes you there.
Introducing Blink Arc: Two cameras. One mount. A complete arc of coverage. Experience a seamless 180-degree panoramic view (with a Blink Subscription Plus Plan). Available for pre-order today.
🤩 The next era of @ring is here. From Retinal Vision cameras to AI-powered features like Alexa+ Greetings and Search Party, we're redefining neighborhood safety.
🚨 NEW NEWS! Starting today, the hit podcast @newheightshow with Jason & Travis Kelce is available to stream on @primevideo in the U.S.
Tune in for:
🏈 NFL insider takes
👏 Brotherly banter
🤩 Pop culture commentary—including the record-breaking Taylor Swift interview, which made history with 1.3 million concurrent viewers on YouTube, the most ever for a podcast on the service according to Guinness World Records.
New agentic AI capabilities 🤝 Helping Amazon sellers grow successful brands
Prime Big Deal Days returns October 7–8, kicking off the 2025 holiday shopping season with millions of deals and deep discounts across popular categories like home, apparel, toys, and beauty 📦.
Learn more here ⬇️.
We’re improving how we detect AI hallucinations by using mathematical logic with our new Automated Reasoning checks in Amazon Bedrock Guardrails.
This update reduces AI hallucinations with up to 99% accuracy. These new checks:
📒 Support processing of up to 100 pages
🤖 Improve AI content checking