@fashiontrustus • Shoelace

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2026-01-13

FTUS Mentor Joann Pucciarelli shares advice for emerging fashion designers building lasting brands.

Joann is the founder of FashionEdge a consulting and showroom concept dedicated to helping designers break into the market while guiding established brands through strategic growth.

Joann’s experience includes DVF and leading Theory’s wholesale business.

joannpucciarelli

#ftus

May be an image of magazine, rack and text that says 'FTUS MENTOR JOANN PUCCIARELLI GIVES WHOLĘSALE ADVICE EVERY EMERGING GING FASHION DESIGNER NEEDS'

May be a graphic of magazine and text that says 'FTUS MENTOR JOANN PUCCIARELLI ADVICE The brands that last in wholesale are the ones that treat it like a business, not just a creative outlet. They know their numbers, protect their margins, deliver consistently, listen to feedback, and stay flexible without losing their point of view. FASHION TRUST U.S.'

May be a graphic of clothes hanger, magazine, rack and text that says 'FTUS MENTOR JOANN PUCCIARELL ADVICE 함란사 Buyers right now are looking for brands that are low-risk to work with, have a clear point of view, and have a strong product that's priced correctly. FASHION TRUST U.S.'

May be an image of text that says 'FTUS MENTOR JOANN PUCCIARELLI ADVICE The brands that fade usually chase hype, expand too fast, ignore cash flow, or underestimate how much professionalism and consistency matter season after season. FASHION TRUST U.S.'

May be an image of poster and text that says 'FTUS MENTOR JOANN PUCCIARELLI ADVICE It's okay to say no to opportunities that stretch margins or require unsustainable terms. FASHION TRUST U.S.'

@fashiontrustus Verified

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2026-01-09

Our Fashion Trust U.S. feature is New York–based photographer and director, Chelsie Craig. Guided by her love of design and sculpture, Chelsie carves out space within her imagery to create compositions that are simple, elegant, and sophisticated. Specializing in still life, beauty, and motion, her clients include Chanel, Louis Vuitton, Versace, Tom Ford Beauty, Narciso Rodriguez, La Mer, The Wall Street Journal, Tata Harper, Nike, and Moda Operandi.

May be a graphic of poster and text that says 'FTUS FEATURE CHELSIE SIE CRAIG & DIRECTOR ្ស'

May be a closeup of one or more people, makeup and text

May be an image of lace, necklace and text

May be an image of napkin ring, measuring cups, spoon, soup spoon, fork and text

May be a closeup of one or more people, hair, makeup and text

May be an image of coffee maker, hand cream, strainer, shaver, cocktail shaker and text

May be a black-and-white image of one or more people, makeup and text

May be an image of shiitake mushrooms, mushroom and text

May be an image of leather, high-heeled shoes, slingback shoes, sandals and text

May be an image of skyscraper, buildings, tower and text

May be an image of leather, purse, sandals, strap and text

@fashiontrustus Verified

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2026-01-05

The 2025 Fashion Trust U.S. winners represent growth, resilience, and the power of community. The past year has been defined by hard work, meaningful collaboration, and designers lifting one another up. We’re proud of what’s been built and excited to continue growing together in 2026.

#ftus

May be an image of one or more people, overcoat, suit, blazer, magazine and text that says 'FTUS 2025 WINNERS IN REVIEW 0 ME ADUSE "Since winning the FTUS Sustainability Award, we have opened our permanent European flagship store in Paris and our EU website, along with launching our first collection of accessories." -Kwame Adusei FTUS 2025 Sustainability Award Winner'

May be an image of ‎one or more people, makeup, poster, magazine and ‎text that says '‎FTUS 2025 WINNERS IN REVIEW ตำนทรัดผอ110 이급 ใินตังค יה "Over the past year, I've continued to grow the Diotima team while implementing systems and expanding distribution. The designers met through Fashion Trust U.S. have become an incredible community, and the mentorship program has been meaningful." -Rachel Scott of Diotima FTUS 2025 Ready-to-Wear Award Winner‎'‎‎

May be a meme of perfume, magazine, condiment, poster and text that says 'FTUS 2025 WINNERS IN REVIEW "Winning Fashion Trust U.S. secured the funding needed to make a major investment in production, which was invaluable as gold prices continue to rise, allowing me to stabilize and streamline my materials and workflow. The program also connected me with an inspiring community of designers, leading to friendships and creative collaborations.' -Rebecca Zeijdel-Paz of Beck Jewels FTUS 2025 Jewelry Award Winner'

May be pop art of magazine and text that says 'FTUS 2025 WINNERS IN REVIEW "I've focused on building our community through pop- ups at fashion week, and working with a female-owned female marketing agency that shares our values. Fashion Trust U.S. showed me that growth comes from real people lifting each other up, and I'm deeply grateful for the guidance and relationships I've built with my mentor and other figures in the industry.' -Dani Griffiths of Clyde FTUS 2025 Accessories Award Winner'

@fashiontrustus Verified

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2026-01-01

Happy New Year to the emerging fashion designers, creatives, and industry leaders whose hard work and talent defined this year. With gratitude for the supportive community, we look forward to what’s to come!

#ftus #happynewyear

May be a black-and-white image of magazine and text that says 'FASHION TRUST U.S. Happy New Year to our Fashion Trust U.S. community and all the emerging creatives who shape the future of the fashion industry.'

May be an image of sewing machine and text

May be a black-and-white image of sparkler, fireworks and text

@fashiontrustus Verified

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2025-12-22

Fashion Trust U.S. mentor @_emilysandberg shares advice for emerging fashion designers. A model and entrepreneur with a career spanning major global fashion houses and top editorial magazine covers, Emily founded Gold Brand Consultants, a marketing company that helps brands strategically scale and grow.

May be a graphic of suit, magazine, poster and text that says 'EMILY SANDBERG GOLD FASHION TRUST U.S. MENTOR GIVES ADVICE TO FASHION DESIGNERS AND FOUNDERS QUESTION "HOW DO YOU STAY FOCUSED ON PROFITABILITY WITHOUT GETTING PULLED OFF COURSE BY HYPE?" EMILY "FOCUS ON 4 RULES..." " FASHION TRUST U.S.'

May be a graphic of poster and text that says '#1 "DEFINE THE SCOREBOARD. TRACK EVERYTHING. WEEKLY CASH. GROSS MARGIN. INVENTORY ON HAND. D. CONTRIBUTION BY CHANNEL. IFIT IF IT DOESN'T MOVE THE SCOREBOARD, IT'S NOISE." FASHION TRUST U.S.'

May be a doodle of blueprint, crossword puzzle, poster and text that says '#2 "RUN A HYPE FILTER. ANY OPPORTUNITY MUST PASS THREE CHECKS: WILL IT MAK MONEY NOW? WILL IT BUILD REPEATABLE DEMAND? WILL IT CREATE AN ASSET WE CAN REUSE? IF IFIT IT DOESN'T MEET ALL THREE, PASS" FASHION TRUST U.S.'

May be a graphic of clipboard, poster, ladder, magazine and text that says '#3 "CREATE "CREATEONEHERO, ONE HERO, ONE LADDER. BUILD THE BUSINESS ON ONE ONE HERO PRODUCT WITH A TIGHT FAMILY OF FUPSELLS AND SEASONAL EDITS." " FASHION TRUST U.S.'

May be a graphic of ‎magazine, poster and ‎text that says '‎#4 "TE THE CALENDAR AND PROTECT YOUR PEACE. GOOD FOUNDERS SAY יסמ' TO LAST-MINUTE PIVOTS THAT EAT MARGIN. THAT DISCIPLINE FOR ME CAME FROM YEARS OF PARTICIPATING N MAJOR CAMPAIGNS AND FASHION SHOWS WHERE COORDINATED TIMING IS EVERYTHING." FASHION TRUST U.S.‎'‎‎

@fashiontrustus Verified

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2025-11-30

FINAL DAY to apply at a chance to win grant money + one year mentorship program with fashion industry leaders fully supported by our non-profit initiative.

Qualifying categories:
-Ready-to-Wear
-Jewelry
-Accessories
-Graduate Students

Deadline to apply online is Monday, December 1, 2025 at MIDNIGHT PST. All details in the link in our bio.

Share with your favorite emerging fashion designers.

May be a graphic of magazine, poster and text that says 'FASHION TRUST U.S. WIN GRANT MONEY & ONE YEAR MENTORSHIP 1 DAY APPLICATION DEADLINE COUNTDOWN FREE TO APPLY'

May be a graphic of magazine, poster and text that says 'FASHION TRUST U.S. FASHION TRUST U.S. IS A 501( 501(C)(3) NON-PROFIT THAT PROVIDES FINANCIAL GRANTS AND ONE YEAR MENTORSHIPS TO EMERGING U.S.-BASED DESIGNERS, WITH THE GOAL OF HELPING THEM GROW, SCALE, AND SUSTAIN THEIR BRANDS.'

May be a graphic of magazine, poster and text that says 'FASHION TRUST U.S. FOLLOWING A REVIEW OF OF APPLICATIONS, 16 FINALISTS ARE SELECTED, WINNERS ARE THEN VOTED ON BY OUR BOARD IN THE FOLLOWING CATEGORIES: READY-TO-WEAR JEWELRY ACCESSORIES •GRADUATE SUSTAINABILITY WINNERS ARE ANNOUNCED AT OUR ANNUAL GALA.'

May be a graphic of magazine and text that says 'FASHION TRUST U.S. FREE TO APPLY APPLICATION DEADLINE MONDAY DECEMBER 1, 2025 @ MIDNIGHT PST FASHIONTRUSTUS.COM'

@fashiontrustus Verified

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2025-11-29

Only 2 DAYS remain to apply for a chance to win grant money + one year mentorship program with fashion and business industry leaders fully supported by our non-profit initiative.

Qualifying categories:
-Ready-to-Wear
-Jewelry
-Accessories
-Graduate Students

Deadline to apply for FREE is December 1, 2025 at MIDNIGHT PST. All details in the link in our bio.

Share with your favorite emerging fashion designers.

May be a graphic of magazine, poster and text that says 'FASHION TRUST U.S. WIN GRANT MONEY & ONE YEAR MENTORSHIP 2 DAYS APPLICATION DEADLINE COUNTDOWN FREE To APPLY'

@fashiontrustus Verified

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2025-11-28

Final 3 DAYS remain for a chance to apply to win free grant money + a one year mentorship program with fashion and business leaders fully supported by our initiative.

Qualifying categories:

-Ready-to-Wear
-Jewelry
-Accessories
-Graduate Students

Deadline to apply is this Monday, December 1, 2025 at MIDNIGHT PST.

Apply for free on our website,
link in our bio:
Fashiontrustus.com

May be a graphic of magazine, poster and text that says 'FASHION TRUST U.S. WIN GRANT MONEY & ONE YEAR MENTORSHIP 3 DAYS APPLICATION DEADLINE COUNTDOWN'

May be a graphic of magazine, poster and text that says 'FASHION TRUST U.S. FASHION TRUST U.S. IS U.S.ISA ISA A U.S 501(C)(3) NON-PROFIT THA PROVIDES FINANCIAL GRANTS AND ONE YEAR MENTORSHIPS TO EMERGING U.S.-BASED DESIGNERS, WITH THE GOAL OF HELPING THEM GROW, SCALE AND SUSTAIN THEIR BRANDS.'

May be a graphic of magazine, poster and text that says 'FASHION TRUST U.S. FOLLOWING A REVIEW OF APPLICATIONS, 16 FINALISTS ARE SELECTED, WINNERS ARE N VOTED ON BY OUR BOARD IN THE FOLLOWING CATEGORIES: READY-TO-WEAR •JEWELRY ACCESSORIES •GRADUATE SUSTAINABILITY WINNERS ARE ANNOUNCED AT OUR ANNUAL GALA.'

@fashiontrustus Verified

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2025-11-26

Only 5 DAYS LEFT to shoot your shot at winning grant funding and a one year of fashion + business mentorship from top industry leaders, all powered by our non-profit initiative.

Tag a designer who needs to see this!

Categories:
• Ready-to-Wear
• Jewelry
• Accessories
• Graduate Students

Apply deadline is this Monday, December 1 at MIDNIGHT PST.

Follow the link in our bio to apply for free: FashionTrustUS.com

May be a graphic of magazine, poster and text that says 'FASHION TRUST U.S. WIN GRANT MONEY & ONE YEAR MENTORSHIP 5 DAYS APPLICATIONDEADLINE APPLICATION DEADLINE COUNTDOWN'

May be a graphic of magazine, poster and text that says 'FASHION TRUST U.S. FASHION TRUST U.S. IS A 501 501(C)(3） NON-PROFIT PROVIDES FINANCIAL GRANTS AND ONE YEAR MENTORSHIPS to EMERGING U.S.-BASED DESIGNERS, WITH TH GOAL OF HELPING THM GROW, SCALE, AND SUSTAIN BRANDS.'

@fashiontrustus Verified

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2025-11-25

6 DAY COUNTDOWN! APPLY for free online at a chance to win financial grant money + one year mentorship program with fashion and business industry leaders fully supported by our initiative.

Qualifying categories:

-Ready-to-Wear
-Jewelry
-Accessories
-Graduate Students

Deadline to apply is this Monday, December 1, 2025 at MIDNIGHT PST. Application and all details are in the link in our bio.

Fashiontrustus.com

May be a graphic of money and text that says 'WIN FINANCIAL GRANT MONEY + ONE YEAR MENTORSHIP 6 DAYS APPLY DEADLINE COUNTDOWN'

@fashiontrustus Verified

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2025-11-24

U.S.-based fashion designers, the countdown is on. Only ONE WEEK remaining to apply for free online for our financial grant and yearlong mentorship with fashion industry leaders.

Eligible categories:
-Ready-to-Wear
-Jewelry
-Accessories
-Graduate Students

Deadline: Dec 1, 2025, MIDNIGHT PST.

More details and to apply for free visit on link in bio: fashiontrustus.com

May be a graphic of jewelry, magazine, poster and text that says 'FASHION TRUST U.S. WIN GRANT MONEY & ONE YEAR MENTORSHIP ONE WEEK COUNTDOWN APPLICATION DEADLINE READY-TO-WEAR JEWELRY ACCESSORIES GRADUATES'

May be a graphic of magazine, poster and text that says 'FASHION TRUST U.S. FASHION TRUST U.S. IS A 501（C)(3） NON-PROFIT NON-F THAT PROVIDES FINANCIAL GRANTS AND ONE YEAR MENTORSHIPS TO EMERGING U.S.-BASED DESIGNERS, WITH THE GOAL OF HELPING THEM GROW, SCALE, AND SUSTAIN THEIR BRANDS.'

May be a graphic of poster, magazine and text that says 'FASHION TRUST U.S. FOLLOWING A REVIEW OF APPLICATIONS, 16 FINALISTS ARE SELECTED, WINNERS ARE THEN VOTED ON BY OUR BOARD IN THE FOLLOWING CATEGORIES: READY-TO-WEAR •JEWELRY ACCESSORIES •GRADUATE SUSTAINABILITY WINNERS ARE ANNOUNCED AT ATOURANNUALGALA. OUR ANNUAL GALA.'

@fashiontrustus Verified

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2025-11-20

Our FTUS Cocktail Event: Sip, support, style-check: which NYC neighborhoods are serving the most fashion per square foot?

@fashiontrustus Verified

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2025-11-17

Thank you @wolfferwine for the delicious sips at our Fashion Trust U.S. New York Cocktail event. Your generous support and exquisite pours kept the night unforgettable.

#ftus #wolfferwine

May be an image of champagne, wine glass, bottle and text

May be an image of wine, wine bottle, bottle and text that says 'PER MERINABOTTR BOTTE ROSE ROSEWINE WINE GISLAND G. SUMMER CUNMERINA 1N IN BOTTLE SAUN AUVIGNDN BLANC OIRE VALLE VAL'

@fashiontrustus Verified

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2025-11-17

Thank you to everyone who joined us for an inspiring evening at our Fashion Trust U.S. New York Cocktail graciously hosted at the elegant thetwentytwo presented by Google Shopping.

We’re committed to empowering emerging U.S.-based fashion designers through annually awarding financial grants and mentoring. Our free online application is open until December 1, 2025.

With gratitude to our sponsors
@fijiwater @wolfferwine @lalospirits @rosaluna for their generous support.

@fashiontrustus Verified

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2025-11-15

Our coverage of the glamorous Fashion Trust U.S. NY Cocktail event continues.
Thank you to our incredible guests and all who have been supporting our non-profit empowering emerging U.S.-based fashion designers.

May be an image of one or more people, people standing, headscarf and text

May be an image of sable coat, overcoat, turtleneck and text

May be an image of one or more people, turtleneck and text

May be an image of dress, headscarf and text

May be an image of turtleneck, jumpsuit and text

May be an image of fur coat, overcoat, duffle coat, kilt and text

May be an image of one or more people, makeup, dress and text

May be an image of one or more people, beard, people standing, turtleneck and text

May be an image of one or more people and text

May be an image of one or more people, people standing, eyewear, blazer, dinner jacket and text

May be an image of one or more people, leather and text

May be an image of one or more people, people smiling and text

May be an image of one or more people, beard, blazer, toecap shoes, dress, dinner jacket and text

May be an image of one or more people, makeup, leather, skirt, miniskirt and text

May be an image of ‎one or more people, eyeglasses, eye patch and ‎text that says '‎IRUHAND KidSup Studtos Superd Su Super -R לרי‎'‎‎

May be an image of one or more people, beard, leather, turtleneck, dinner jacket and text

@fashiontrustus Verified

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2025-11-14

Celebrating emerging U.S.-based brands at our Fashion Trust U.S. Cocktail in New York last night at the elegant thetwentytwo last night.

Thank you to our incredibly inspiring hosts @shorton007 @laurabrown99, and Rachel Scott, our 2025 Ready-to-Wear Award Winner for @diotima.world

Stay tuned for additional recap and special coverage coming days.

Thank you to our drink sponsors
@fijiwater
@rosaluna
@wolfferwine
@lalospirits

May be an image of sable coat, overcoat and text

May be an image of outerwear, blazer and text

May be an image of one or more people, headscarf and text

May be an image of sweater, turtleneck, sweatpants and text that says 'sás'

May be an image of sable coat, goosedown coat, overcoat, dress and text

May be an image of one or more people, beard, people standing, crowd and text

May be an image of one or more people, makeup, eyewear, dinner jacket and text

May be an image of one or more people, blazer, dinner jacket and text

May be an image of leather, suit, eyewear, magazine, blazer, dinner jacket and text

May be an image of one or more people, makeup, magazine and text

@fashiontrustus Verified

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2025-11-13

An opportunity every emerging fashion designer deserves. Financial grant funding and one year mentorship.

Apply free online: fashiontrustus.com
December 1, Deadline

May be a graphic of ‎neckwear, magazine and ‎text that says '‎APPLICATIONS ARE OPEN GRANT MONEY + ONE YEAR MENTORSHIP READY-TO-WEAR JEWELRY ACCESSORIES GRADUATES PP > אה 26‎'‎‎

May be a graphic of magazine and text that says 'FASHION TRUST U U.S. ISA IS A 501(C)(3) NON-PROFIT ORGANIZATION DEDICATED To FUNDING AND MENTORING U.S.-BASED EMERGING FASHION DESIGNERS, WITH THE GOAL OF HELPING THEM GROW, SCALE, AND SUSTAIN THEIR BRANDS.'

May be an image of necklace, magazine, poster, neckwear and text that says 'FOLLOWING A REVIEW OF APPLICATIONS, 16 FINALISTS ARE SELECTED, WINNERS ARE HEN VOTED ON ON By OUR BOARD IN THE FOLLOWING CATEGORIES: READY-TO-WEAR JEWELRY ACCESSORIES GRADUATE SUSTAINABILITY WINNERS ARE ANNOUNCED AT OUR ANNUAL GALA.'

May be a graphic of magazine and text that says 'APPLY FOR FREE APPLYFORFREEAND AND DISCOVER MORE DETAILS ONLINE AT FASHIONTRUSTUS.COM COM DEADLINE DECEMBER 1, 2025'

@fashiontrustus Verified

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2025-10-16

@fashiontrustus Verified

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2025-10-14

Dream big. Apply now. Fashion Trust U.S. awards $500K in financial grant money each year to U.S.-based emerging designers across Ready-to-Wear, Jewelry, Accessories, and Graduate categories.

16 designer finalists are selected and receive global press, while the winners additionally receive financial grant money and mentoring for one year with top industry leaders.

Applications online are simple and free.
Application deadline is December 1, 2025.

#ftus

@fashiontrustus Verified

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2025-10-09

FTUS 2024 Accessories Finalist @binatamillinery pillbox hat featured in French Vogue.

@voguefrance
October Issue, “Spécial Mariage”

MODEL angelinakendall_
STYLIST @alastairmckimm
PHOTOS carinbackoffphoto

@fashiontrustus Verified

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2025-10-04

Our FTUS Feature is MITCH YOSHIDA, a professional makeup artist and beauty director based in New York. Originally from Japan, he is inspired by the privilege of helping others uncover hidden beauty and express it as art. His artistry has been featured in Vogue, DAZED, Harper’s Bazaar, and V Magazine, with collaborations spanning Calvin Klein, Chrome Hearts, Sabrina Carpenter, and Natasha Lyonne, to name a few.

@mitchyoshidamakeup

#ftus

@fashiontrustus Verified

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2025-09-23

Esha Soni’s handbags, a testament to modern beauty and craftsmanship, styled seamlessly on the Maria McManus Spring 2026 runway.

@fashiontrustus Verified

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2025-09-18

Congratulations as we continue to celebrate FTUS Ready-to-Wear designer, Rachel Scott and her award winning brand @diotima.world

Effortlessly chic, boldly modern, and powered by a wisdom and creativity that women love.

@fashiontrustus Verified

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2025-09-16

Highlighting some of our Fashion Trust U.S. Ready-to-Wear designers as they’ve presented during New York Fashion Week.

Congratulations to these incredible creatives. We’re in awe and excited to celebrate their collections this season as they continue to shape the future of fashion with their vision and talent.

#ftus #nyfw

@fashiontrustus Verified

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2025-09-11

FTUS 2025 Ready-to-Wear Finalist Grace Ling collaborates with Khy on a capsule collection.

@gracelingofficial
@khy